About the brand
We are just too cool or not cool enough to join the fashion calendar, which is why we reject it all together. We encourage you to come and shop our signature timeless styles, perfect for everyday to your next holiday. We create effortless and chic pieces that will not go out of style. Because let's face it, why buy something that has an expiration date? That's why we produce locally and hand dye pieces individually. This is our way of paving the way to a more holistic approach to fashion.
A feel good journey that starts inside and radiates out.
Paige Dawkins started the brand in 2014 through a love for fashion, creating, styling, hand-dyeing and traveling. A southern girl born and raised in Atlanta, GA who attended Parsons The New School of Design in New York City. After returning to her southern roots, she began to explore her skills in this bohemian, high quality and artisanal brand. Her personal values consist of the jet-set lifestyle, sustainability, learning from other cultures and exploring their traditions which are all echoed into the company.